MN7181 - People and Organizations- Blog 8 (The Global Context for HRM) - Globalization, Technology and HRM
Globalization,
Technology and HRM
Globalization is a common and popular word that has been in
any platform back in few years from now on. Be it business, religion, social
matters, employment, culture, technology or any other it seems globalization has
been able to be a factor of influence, rather a driver.
According to Armstrong (2006) as cited by Ulrich (1998)
Globalization has been mentioned as a factor that compromises of the new
capabilities that HR has been able to build. There, Globalization on HR aspect
is mentioned as a requirement in an organization to move people, ideas,
products and information to the world in order to match the local requirements
and needs.
As per Al-Rodhan (2006)
as cited by Anthony McGrew’s elaboration of this concept illustrates
this point as “globalization is a process
which generates flows and connections, not simply across nation-states and
national territorial boundaries, but between global regions, continents and
civilizations. This invites a definition of globalization as: ‘an historical
process which engenders a significant shift in the spatial reach of networks
and systems of social relations to transcontinental or interregional patterns
of human organization, activity and the exercise of power.’’
As Google (2015) in an article that is discussed on the Four Key
Elements of Successful Global Content Strategy for launching new brands- in the
globalized situations as at today, mentions with the global context today, the
business approach which was “good enough” is nor more valid, and for a brand to
be successful, the effort to move beyond the normal is required. And they have
identified four elements such as Understanding the customer expectation and
catering to the demand, Context, Cultural Sensitivity, Resonate – ability on
tough balance of the product that is launched as what is accepted in a one
country can be offensive in another. These points discuss the globalization has
affected the business, brands and the quick adjustment to the change needs to
be adopted in order a business to be successful.
In the above note, in my point of
view, it proves the HRM also needs to be aligned to the demands of the
globalization, as managing the culture , managing the employees , training for
the changes needs to be looked at , which is the challenge resulted in the
global context for HRM.
It is explained by Petinger (2017) in the costs and benefits of
globalization – The free movement of labor as a benefit of globalization. It is
explained increased labor migration gives advantages to both workers and
recipient countries. Where a country involve with high unemployment, the
opportunities are high to transfer to another country for employment seeking.
It is also mentioned this process of labor migration also supports decrease
geographical inequality.
Figure 1: (Petinger, 2017)
- describes the impacts of the globalization, and it is visible HR has a
bigger role related to labor mobility as well as managing unemployment. Resulting,
it is mentioned in the above article that some countries also may face the
challenge of labor drain, as the locals may attract outside the country for higher
benefits and salary.
To conclude, the development of
the Technology is a major foundation to globalization. The Technology has been
penetrated to business, job designs, and AI (Artificial intelligence) also
being widely used as a result of the development of the technology, having
being bringing up a threat to the employees. That is where the HRM needs to
play he biggest role to balance and utilize the Human and the Technology to its
best.
As Nair (2018) explains to the above matter as “In the context of HR,
the focus should be on how to go about implementing AI and what capabilities
are needed to do it effectively. What is the role of the HR leadership in this
journey? HR is a unique position to help organizations to go through this
journey and those HR professional who can unlearn and learn, will definitely be
creating the benchmark for others”
Works Cited
Google.
(2015, October 27). Retrieved 09 17, 2018, from Smartling: https://www.smartling.com/blog/four-key-elements-of-successful-global-content-strategy/
Al-Rodhan, D. N. (2006). Definitions of
Globalization:A Comprehensive Overview and a Proposed Definition. GCSP.
Geneva: Avenue De La Paix.
Armstrong, M. (2006). Handbook of Human Resource
Management Practice (Vol. 10). Kogan Page.
Nair, D. D. (2018). Artificial Intelligence (AI) and
Human Resources. In M. Keppetipola (Ed.), People Power (Vol. 07, p.
52). Sri Lanka: IPM SL.
Petinger, T. (2017, June 27). Google.
Retrieved September 17, 2018, from Economics help:
https://www.economicshelp.org/blog/81/trade/costs-and-benefits-of-globalisation/

Article accepted.
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